According to the latest rumors surrounding smartphone giant Apple iphone 18 , a significant shift is on the horizon for the market, with plans set for 2026. The California-based Silicon Valley tech company is expected to launch a new iPhone series—featuring the iPhone 18 Pro and iPhone 18 Pro Max—at a major hardware event.
There is considerable buzz surrounding the upcoming iPhone Ultra—set to be the company’s first foldable model—which enthusiasts hope to see unveiled at Apple Park’s ‘Surprise and Shine’ event. Recent reports indicate that the iPhone 18 Pro series will be available in three new color options and will feature a powerful chipset, improved cameras, a larger battery, and these new colorways.
Following the wait, preparations are underway for the updated iOS 27 operating system and Siri AI; however, the standard iPhone 18, 18e, and the new iPhone Air likely won’t arrive until March 2027. We will soon find out what Apple plans to unveil at the “Surprise and Shine” event on September 9, and here is a look at what to expect from Apple’s smartphones.
iPhone 18 Pro Series Price (Expected)
With smartphone giant Apple gearing up for a launch event under new CEO John Ternus, the new iPhone is set to be significantly heavier on the consumer’s pocket. Apple has recently raised prices across several products, and CEO Tim Cook has indicated that the iPhone will also see a price hike. The iPhone 18 Pro is expected to cost $150 more than the iPhone 17 Pro due to rising costs of the memory chip components used in the device; according to market intelligence firm International Data Corporation (IDC), Apple has seen a 400% increase in memory costs.
Rising RAM costs have impacted Apple’s iPhone models, with prices potentially increasing by approximately $100 to $150 compared to the previous generation. Estimates suggest the iPhone 18 Pro could be priced at $1,399—$300 higher than its predecessor—while the iPhone 18 Pro Max could reach $1,658, making it $150 more expensive than the iPhone 17 Pro Max. Reports indicate that this price hike is driven by the A20 Pro chipset and memory components.
What color options iPhone 18 series?
Leaks and alleged images circulating in the market have provided details about the color options for the iPhone 18 series; specifically, a “Dark Cherry” shade—reminiscent of the iconic “Cosmic Orange” from the iPhone 17 series—is expected. These leaks suggest there will be four color options, with the iPhone 18 Pro and iPhone 18 Pro Max launching in “Burgundy, Silver, Pure Black, and Sky Blue.”
iPhone 18 series launch dates
Apple has confirmed that its next hardware event—themed “Surprise and Shine”—will take place on September 9 at the Steve Jobs Theater within Apple Park in Cupertino. This exciting event is scheduled for 10:00 AM Pacific Time (10:30 PM Indian Standard Time) and could see the announcement of the iPhone 18 Pro, iPhone 18 Pro Max, and potentially an iPhone Ultra.
iPhone 18 series social media reports regarding the, a more affordable iPhone 18e and a next-generation iPhone Air could launch in 2027. Interestingly, while cases for the iPhone 18 Pro and the foldable iPhone Ultra have already appeared on the market from various third-party manufacturers, cases for the standard iPhone 18 have not yet surfaced.
Viewers can watch the Apple event live from home via the official website and YouTube channel; additionally, Apple enthusiasts can access the live stream through the Apple TV app, which is available on both Apple and Android devices.
iPhone 18 series design or display (Expected)
Information regarding the Apple iPhone 18 lineup could still be inaccurate; however, leaks suggest that the designs of the iPhone 18 Pro Max and iPhone 18 Pro will resemble previous models, though they may be approximately 2mm larger.
The upcoming iPhone 18 Pro Max is expected to feature a 6.9-inch display with a 120Hz refresh rate, while the iPhone 18 Pro may come with a 6.3-inch screen; the display quality is likely to differ slightly from older models. Apple is reportedly working on LTPO+ display technology, and speculation suggests that Face ID components could be placed beneath the display. Additionally, Apple may introduce ‘Ceramic Shield 2’ protection and an anti-reflective coating.
iPhone 18: rumored hardware ( Expected)
Apple rumors, iOS 27 is expected to be introduced in 2026 and could launch alongside the iPhone 18 lineup. Reports from the Korean outlet ‘The Elec’ suggest that while the iPhone 17 Pro models might feature 12GB of RAM, Apple plans to upgrade the base models as well. Additionally, the new A20 and A20 Pro chips in Apple’s Pro models could offer enhanced AI support.
Hi, I’m Arpit Soni, a seasoned professional blogger with 5+ years of experience in the digital content industry. I have successfully written 200+ high-quality product review articles, covering the tech product .
I am the Founder, Lead Writer and Content Creator at TechCircleHub, where I deliver well-researched, trustworthy, and user-focused tech content. I also consistently provide valuable insights and information through various social media platform.
